Marked by the candy-coloured memories of his childhood garden in Granville, Monsieur Dior spoke the language of “flower women” with waists as thin as ivy, corolla skirts and rosy complexions.  Embroidered, printed and silk-screened bucolic patterns, couture bouquets crumpled in chiffon or etched in satin… Inseparable from the spirit of the House, the flowers so dear to Monsieur Dior are reinterpreted season after season by John Galliano.  They are emblems of Dior fashion and fragrances alike. Dior has always crafted bouquet fragrances to wear close to the skin.  This spring the House of Dior introduces the new Miss Dior Chérie Eau de Toilette, created by François Demachy.

A fragrance for the blossoming young woman, always chic and terribly Parisian, who incarnates Dior elegance with grace and a dash of irreverence. For the woman who knows how to play with rules, giving her complete freedom. She radiates with charm and spontaneity. Her very presence makes her unwittingly seductive.

This new variation of Miss Dior Chérie is more cheerful and ethereal, is enlivened with a springtime spirit. It boasts a touch of fruity notes at the heart of a fresh floral fragrance that dazzles with joie de vivre. Think a stroll through a French garden.

Miss Dior Chérie Eau de Toilette is an invitation to linger, a fragrance with floral accents that beckons the imagination to take flight in an Haute Couture garden. As the garden gate closes behind you, the scents of the orange grove blossom in the air: cheerful, mischievous and scrumptiously tangy Blood Orange essence gives way to the bittersweet caress of Neroli.

Through each path, the flowerbeds and flowering trees diffuse a bouquet of fresh smells. Starting at the pergola, infinitely sensual notes of Turkish Rose and radiant, vibrant notes of Gardenia waft around you. Then, a transparent mist of Jasmine and Ylang-ylang floats by.  A floral harmony as ethereal and crystalline as a dewdrop.  The stroll concludes at the edge of the forest floor where Miss Dior Chérie Eau de Toilette encloses a Patchouli stripped to only its green heart.  This proves to be a light and irresistible version of the chypre signature of Miss Dior Chérie.

Miss Dior Chérie Eau de Toilette

50ml Spray £48.00

100ml Spray £68.00

Available nationwide from 2nd April 2010